![]() ![]() Useless Wooden Toys, what a great name to take what’s usually a disparaging commentary and turn it around and embrace it and say, “Yeah. There were so many different things about the way things were communicated and the way the videos weren’t. I love the rebellious side of it, the democratic side of it, and for a company to be really embracing that, New Deal was at the leading edge. Shepard Fairey: I love ramp skating too, but street skating is a way of once again, subverting the urban landscape and being creative with it in ways that people totally shouldn’t be. Ted Newsome: Street skating was a new frontier. Yet, it was the most democratic area within skateboarding and I loved street skating. Then also the way that New Deal was pushing forward on street skating, because street skating had been sort of seen as what you did when the ramp was wet or the park got shut down. The way in which New Deal embodied all the things I thought were exciting about skateboarding culturally were, well that was awesome. Skateboarding was a perfect outlet for me as a physical thing to just blow off steam, get out aggression, but also as a creative realm. It was the perfect sensibility for where I was in my life, sort of skeptical of things, but also just liking to have fun. Shepard Fairey: It just resonated with me. Ted Newsome: The ads definitely spoke to skaters in a new way. It all had an attitude of sort of poking fun at the establishment, whether that was the broader square establishment or even the establishment within the skateboard industry, but saying, “Hey. To have the continuity with the variation, I thought was really smart. I liked the cohesiveness of it in one regard, but then it also addressed each team riders’ unique personality within the content of the ad. The ad campaign was all white, black, and yellow so every ad was easy to recognize as soon as the new magazine came out. Shepard Fairey: When New Deal launched, what I thought was really amazing was the writing for a lot of the ads, the team that they assembled, and then the design. Ted Newsome: How did those early days of New Deal influence you and how did you carry that energy forward? Then when the launch of New Deal happened, I was very excited because the positioning right out of the gate was New Deal is a skateboarder-run and owned company and knowing that Andy was involved as a creative and a skateboarder, I knew that it would be … let’s say avant guard. ![]() Then I noticed that he had drawn his own board graphic for Schmitt Stix. Shepard Fairey: I watched Andy skate and I really liked his skateboarding I started paying close attention to what he was doing. Ted Newsome: I was there for Savannah Slamma II that contest was amazing. It was a pretty short drive for me and a few of my friends to borrow a station wagon and head down to Savannah. Then shortly after that in the spring of ‘88, the Savannah Slamma contests, the second version, was happening and I lived in Charleston, South Carolina: that’s where I’m from. I think the first thing was a wall ride off a jump ramp to board slide. I started skating in ‘84 and I think it was late ‘87 or early ‘88, I saw some stuff of Andy Howell in one of the magazines. I was a big fan of Schmitt Stix in the late 80s. Shepard Fairey: My history with New Deal goes back even further than New Deal. We’re in my gallery, Subliminal Projects in Los Angeles, California. ![]() ![]() Unfortunately we aren't able to stock snowboard hardware here at the Castleford Branch, but you can check it out online or take a visit over to the guys at our Manchester Store! That doesn't stop us from stocking an awesome range of snowboarding jackets, pants, gloves, helmets, goggles, socks, layering pieces & snowboard fashion.Shepard Fairey: I’m Shepard Fairey. We also have (almost!) everything you need to get kitted out for the slopes. We offer skateboarding lessons to anyone from the age of 6 upwards and have a viewing area if you just want to watch! Click Here for more information about The Skatepark. We are also lucky enough to have our very own Skate Park, The Park, on site where you can use skateboards, scooters & rollerblades. We have a great range of skateboard equipment to suit a range of ages and abilities, from beginner skateboard completes to skate decks and hardware for the more experienced skateboarder, along with skate trainers, clothing & protective gear such as skate helmets and pad sets. We stock a range of skate and snowboard inspired brands, hand-picked by us. We are an independent skate and snowboard store located within the Xscape Centre, Castleford, West Yorkshire. ![]()
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